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Overview
The Astbury is a country club that has One of England’s finest 18-hole championship courses. It has recently undergone new ownership and development.
Sector
Golf, Hospitality, Catering, Holiday, Park & Leisure
CHALLENGE
With the change of ownership, The Astbury requires a new brand identity and a new website that can integrate with their new booking system.
MY ROLE
User Research, User Journey Mapping, Information Architecture, UI Design, Branding
STAGED PROJECT
The clients wanted a staged approach, so that we could get design and content live as early as possible for data capture. The sitemap was split into pages that were crucial for initial launch and then divided further into separate stages.
UI DESIGN
A Style guide was produced that reflected The Astbury's high end branding. Animations have been used upon scroll triggers to reflect the premium feel when browsing on the site.
WEBSITE
The Astbury is live. View website link above.

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