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Overview
South West' is a high-end, premium holiday park where 90% of their business is Lodge ownership. They have three stunning Holiday Parks located in Devon and Cornwall.
Sector
Hospitality, Catering, Holiday, Park & Leisure
CHALLENGE
To completely re-design their website. The site has to include the three parks under its umbrella "South West Holiday Parks".
MY ROLE
User Research, User Journey Mapping, Information Architecture, UI Design
High End
The client emphasised how high end they are as a business. Their clients/users are used to the best and we wanted to extend that to their online experience.
UI DESIGN
I utilised a lot of their high res drone footage and photography throughout the site. A lot of video is used as both hero backgrounds and informational videos, all pulling from a CDN to keep site speed.
WEBSITE
South West is live. View website link above.

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