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Paul Lim Gen4
The fourth generation product for the darts legend Paul Lim. This design moves away from previous generations of dark looking packaging  and uses a limited number of colours to emulate the look of the dart. Taking the Singaporean Merlion graphic associated with Paul Lim and making it more life-like helps give it a more mature feel whilst bringing the pack alive.
Using the graphics from the packaging, this poster captures the style and energy the fourth generation dart brings.

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