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Overview
GoGo Green operates as an intracity service, providing a much-needed change to last-mile connections. They will launch in Cambridge, the hometown of the founders.
Sector
Private Taxi Hire, Courier, Logistics, Environmental
CHALLENGE
As a startup business, GoGo Green need to establish their brand and services with a new website that will both educate users and generate leads.
MY ROLE
User Research, User Journey Mapping, Information Architecture, UI Design
PERSONAS
I identified key user personas with the clients and our marketing team at the kickoff meeting.
USER JOURNEY MAPPING
With the established personas; I held a workshop to identify key user goals and pain points. This enabled me to develop the user journeys.
INFORMATION ARCHITECTURE
A sitemap outlined everything clearly whilst considering user journeys.
WIREFRAMES
Low fidelity wireframes were designed, prototyped and presented to the clients to capture their feedback and develop into high fidelity.
UI DESIGN
A style guide was produced in keeping with the brand's fun approach but also meeting accessibility and modern web design standards. Animation has been considered and implemented to keep users engaged.
STAGING SITE
GoGo Green is in development. View staging link above.

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