The brief for 8 was to create a fun, energetic and playful brand; conceived by the need to capture a different marketshare in darts accessories from its sister company. A global brand with a focus on the Japanese market and design influence.
Ohsanbashi Hall, Yokohama, Japan
We travelled to Yokohama to launch the 8 brand. A regular Dartslive competition held at Ohsanbashi hall gave the perfect platform for the brand to be unveiled in front of thousands.
8-flight.jp was built on Webflow and uses their CMS solution. I designed, developed and populated the responsive website.
Posters and product assets for 8 Flight are regularly briefed in from the Japan office via Skype and email. Everything produced is colourful and vibrant to reinforce the brand identity.