Harry Field | 8 Flight

Overview

8 Flight is a sister company of Target Darts. The specialise in 3d moulded dart accessories.
The brand is fun, energetic and fashionable. Based in Japan and other surrounding asian markets.

Sector

Sports Equipment, Fashion

CHALLENGE

The brief for 8 was to create a fun, energetic and playful brand; conceived by the need to capture a different marketshare in darts accessories from its sister company. A global brand with a focus on the Japanese market and design influence.

Website: Design and build a catalogue site that shows off the brand identity.

MY ROLE

User Research, UI Design, Branding

Ohsanbashi Hall, Yokohama, Japan

We travelled to Yokohama to launch the 8 brand. A regular Dartslive competition held at Ohsanbashi hall gave the perfect platform for the brand to be unveiled in front of thousands.